Press Release

Milestone Group Presents The Science of Revenue at Software 2007

SANTA CLARA, CA--(Marketwire - May 08, 2007) - Milestone Group, a consulting firm focused on revenue acceleration, today presented its analytical method for modeling revenue at Software 2007. In a workshop conducted by Milestone Group Managing Partner Johannes Hoech, Software 2007 participants are presented with an approach to assess the way in which analytically derived variables interact to create a revenue system. Once established, the system becomes the basis for sales and marketing plans and programs.

"The problem for too many software companies is that they follow the all too common 'Build it, they will come' technology company mantra, or even see revenue generation as an art form," says Hoech. "Given all the variables involved with revenue generation, it's fair to say that a scientific approach is involved. In our Science of Revenue workshop, we present the underlying analytics (supported by case studies) where planning becomes more than trial and error experiments, but a reproducible process that yields results."

The Science of Revenue

The Milestone Group's revenue modeling approach is more than a forecasting tool. It is a system for building sales in a dynamic market environment by modeling the interaction of variables -- such as pricing, demand elasticity, lead generation, buyer substitutes, sales management, competition and marketing mix -- prior to committing financial resources.

Through this more systemic approach, software vendors are afforded a new decision-making capability, allowing them to apply the right amount of capital (human and monetary) at the right time.

In a case presented by Hoech, software vendor Open Harbor employed the revenue modeling approach to improve their lead cultivation process, resulting in triple the number of leads generated. Milestone Group modeled and implemented a precision segmentation strategy that not only improved the volume of leads, but the value as well. The program tactics that resulted from the Open Harbor revenue modeling system included collateral design, a Web site launch and sales and corporate training.

About Milestone

Group Milestone Group is a Silicon Valley-based consulting firm specializing in revenue acceleration for software-enabled businesses operating in markets that are defined by complexity and rapid change. The firm offers operational and process expertise in sales, marketing and branding, business development, and in product, strategy, launch and development. Milestone Group's client portfolio includes early stage startups and Global 2000 firms in the technology, media and telecommunications industries.

Milestone Group is comprised of 25 technology, media and telecommunications (TMT) professionals operating from offices in Palo Alto, Boston, Amsterdam and Sydney. The firm is privately held.

More information at: www.milestone-group.com.

Contact:

Stephanie Clark

Milestone Group

(650) 351-6464

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